Freelance Project Highlights
10X Health
10X Re-Design
I partnered with 10X Health to refresh their digital presence, focusing on improving usability and visual impact across both web and mobile platforms. My work involved updating the site structure, simplifying the user journey, and aligning the new design with their bold brand identity. I delivered high-fidelity mockups and mobile-responsive layouts that better showcased their health optimization offerings and drove user engagement.
10X Previous Website - Sample Screenshots
Creating a Design System
To support consistency across 10X Health's larger growing digital ecosystem, we began building a scalable design system from the ground up. The goal was to create a flexible, easy-to-maintain foundation for both current and future product needs.
Wireframes/Site Exploration
Before diving into visual design, we focused on defining a clear structure and flow to support 10X Health’s goals: education, trust-building, and conversion.
Goals of This Phase:
Simplify navigation and reduce cognitive load for new users
Prioritize key conversion points like health assessments and service sign-ups
Balance education + action, ensuring users quickly understand offerings while being nudged to engage
Font Exploration
Typography played a key role in elevating the 10X Health brand. We explored several font pairings that balanced boldness with readability to reflect the brand’s science-meets-performance identity.
What We Explored:
Bold display fonts to convey strength and energy in headlines
Clean sans-serifs for body text to ensure accessibility and readability across devices
Font weights & hierarchy designed to guide the user naturally through the page
Putting the Pieces Together & Navigation Elements
Built a clear, conversion-focused navigation system that made it easy for users to explore services and take action.
Highlights:
Streamlined global menu with priority CTAs
Logical grouping of pages for faster wayfinding
Sticky headers and responsive menus for mobile usability
Cross-linking between services and resources to keep users engaged
With structure and navigation finalized, we brought the designs to life using the new brand guidelines and design system. The polished mockups showcased a bold, modern look that reflected 10X Health’s high-performance identity while maintaining clarity and usability across devices.
Highlights:
Applied final typography, color palette, and component styles
Designed responsive layouts for desktop and mobile
Incorporated imagery and visuals to reinforce brand messaging